How do you build a recognizable brand in the home service space—from scratch?
Alex Lathery shares his journey from zero clients and free projects to co-founding the now-thriving Cincinnati Painting Co.
This episode is a must-listen if you're building in the local service space and want real talk on:
How to pick a business name that helps you rank on Google
Balancing bold branding with simple clarity
Why your website should convert in 5 seconds
The 3-month process behind one of the cleanest service biz websites we've seen
When to not spend money on websites, logos, or SEO
Whether you're at $0 or $1M+, there’s something in this episode for you.
🎙️ Guest: Alex Lathery | Founder, Blue Collar Builds + Co-owner, Cincinnati Painting Co. 📍 Based in Cincinnati | Focus: Branding, Web Design, Local SEO
💡 Ready to brand smarter? Tune in.
This episode is brought to you by:
📈Home Service Software: Jobber is the all-in-one business management software for service businesses. Get 20% off your first 6 months: https://go.getjobber.com/ownerops-spotify
🚀Local SEO: Stryker Digital helps service businesses rank high on Google Search Results: https://stryker-digital.com/?el=oo
✉️Weekly Newsletter: Want to get the most actionable tips from this episode?
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#HomeServices #Entrepreneurship #LocalBusiness #SEO #ServiceBusiness #OwnerOps #Podcast
