Making Media
Media Playbooks: Events, New Verticals, and More with Jacob Donnelly - [Making Media, EP.40]
Oct 12, 2023
Jacob Donnelly, founder at A Media Operator and publisher from the Morning Brew, talks about events in the media industry, the future of virtual events, the importance of investment in businesses, the impact of exclusive partnerships, the trajectory of creators and influencers in the media industry, and successful media companies.
41:13
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Quick takeaways
- Combining content and data enables media businesses to create strong marketing channels and develop targeted products and services.
- Launching new verticals requires assessing the industry's story potential, audience, and leveraging data for sponsor identification, without pursuing exclusivity deals.
Deep dives
The success of Freightwaves and the audacious media operator behind it
Craig Fowler, the founder and owner of Freightwaves, a trucking publication, has successfully built a media empire despite having no prior experience in the media industry. He has combined content and data to create a thriving audience and monetization model. His audacity and ability to take risks has led to the growth and success of Freightwaves. Fowler's acquisition of Flying Magazine further demonstrates his ambition to expand his media business and create new revenue streams. This example showcases how a creator can evolve into a media brand by understanding their audience, delivering quality content, and seizing opportunities.
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