Making Media Media Playbooks: Events, New Verticals, and More with Jacob Donnelly - [Making Media, EP.40]
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Oct 12, 2023 Jacob Donnelly, founder at A Media Operator and publisher from the Morning Brew, talks about events in the media industry, the future of virtual events, the importance of investment in businesses, the impact of exclusive partnerships, the trajectory of creators and influencers in the media industry, and successful media companies.
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Events as Media's Backbone
- Events have historically dominated media revenue before the pandemic disrupted everything.
- Big trade shows especially are major cash flow generators in media industry economics.
Crafting Event Revenue Models
- Tailor your event revenue model based on event type; trade shows rely heavily on exhibit fees.
- Aim for sponsorships to cover costs and ticket sales to generate margins for sustainability.
Number One Events Command Premium
- Being 'number one' in your niche allows charging premium prices for tickets and sponsorships.
- Strong brand and quality content elevate an event to top position, driving attendee and sponsor demand.