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Media Playbooks: Events, New Verticals, and More with Jacob Donnelly - [Making Media, EP.40]

Making Media

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Successfully Building Media Companies: Freightwaves and Flying Magazine

This chapter discusses the success of media company Freightwaves, its owner Craig, and their use of data to inform storytelling and monetize marketing. It also explores Craig's transformation of Flying Magazine through firing agencies, increasing quality and price, and building an ecosystem for flying enthusiasts.

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