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Media Playbooks: Events, New Verticals, and More with Jacob Donnelly - [Making Media, EP.40]

Making Media

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The Importance of Events in B2B Media

This chapter explores the significance of events in B2B media as a revenue source, discussing the economic equation of events and the balance between ticket sales and sponsorships. It also highlights the reasons why Vegas is a great location for events and delves into sports podcasting as an advertising avenue.

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