The BarberShop with Shantanu 2 CEOs vs 2 Gen Zs | The Bridge S1E2: Is Personal Branding Really Necessary?
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Jun 10, 2025 Joining the discussion are Revant Bhate, Co-Founder & CEO of Mosaic Wellness, and Kaushik Mukherjee, Co-founder & COO of SUGAR Cosmetics, seasoned entrepreneurs who built iconic brands sans personal branding. Alongside them are Gen Z voices, including Goutami Rane from Ogilvy, addressing the critical debate on personal branding's relevance today. The conversation dives into why visibility matters, the validity of online personas, and the fine line between authenticity and performance—shedding light on the evolving narrative of self-presentation in a digital age.
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Gen Z's Mixed Views on Branding
- Gen Z views personal branding as a significant activity, often building presence on LinkedIn and Instagram through leadership and positioning.
- The charm of personal branding has diminished due to over-strategy, but authenticity is still valued and pursued.
Be Authentic and Adapt Delivery
- Focus on authentic content that reflects who you truly are rather than following trends.
- Adapt your delivery format over time to meet changing audience attention spans, like moving from blogs to reels.
Viral First Day Post Sparks Trend
- An employee starting at L'Oréal posted a welcome package on LinkedIn and got 5000 likes.
- This led companies to consider day one kits and encouraged employee social media presence for branding.