Joining the discussion are Revant Bhate, Co-Founder & CEO of Mosaic Wellness, and Kaushik Mukherjee, Co-founder & COO of SUGAR Cosmetics, seasoned entrepreneurs who built iconic brands sans personal branding. Alongside them are Gen Z voices, including Goutami Rane from Ogilvy, addressing the critical debate on personal branding's relevance today. The conversation dives into why visibility matters, the validity of online personas, and the fine line between authenticity and performance—shedding light on the evolving narrative of self-presentation in a digital age.