She's On The Money Money Confessions: What It Actually Costs to Launch a World-First Product (While Juggling 2 Kids and a Mortgage)
Oct 5, 2025
This week, a remarkable mum-of-two, a former videographer and now an entrepreneur, shares her journey of launching a groundbreaking iPhone case with a built-in stand. She reveals the ups and downs of raising $200K without traditional investors, including losing $17K to a dodgy sourcing agency. Juggling her startup with family life, she opens up about the emotional toll of financial stress, the impact of rising mortgages, and her dreams of expanding beyond phone cases. It's an inspiring tale of grit, resilience, and motherhood.
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From Videographer To Inventor
- Natasha (Money Diarist) invented the world's first iPhone case with a built-in fully tiltable stand designed for content creators.
- She built the idea from ten years as a videographer and launched the product two weeks prior to the episode.
Maintaining Income While Launching
- Natasha continues doing videography jobs (2–4 per month) earning $3–4k per gig to keep cashflow while building the product.
- Her husband freelances editing work to cover the mortgage and basic expenses during launch.
Sourcing Agency Disaster
- The founders lost $17,000 and 18 months to a sourcing agency that failed to deliver and then rehired a neighbour to finish sourcing.
- That setback pushed them to accelerate fundraising and refine their manufacturing approach.