
Money Diarist (Guest Founder)
A mum-of-two and former videographer who invented a world-first iPhone case with a built-in tiltable stand and recently launched a product business, sharing her fundraising and bootstrapping experience.
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Oct 5, 2025 • 32min
Money Confessions: What It Actually Costs to Launch a World-First Product (While Juggling 2 Kids and a Mortgage)
This week, a remarkable mum-of-two, a former videographer and now an entrepreneur, shares her journey of launching a groundbreaking iPhone case with a built-in stand. She reveals the ups and downs of raising $200K without traditional investors, including losing $17K to a dodgy sourcing agency. Juggling her startup with family life, she opens up about the emotional toll of financial stress, the impact of rising mortgages, and her dreams of expanding beyond phone cases. It's an inspiring tale of grit, resilience, and motherhood.