The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs “It’s Not That Easy”? Sam Launched Overnight to Prove It Is | Ep. #175
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May 28, 2025 Sam Thompson, an entrepreneur who transformed a Twitter reply into a thriving hummingbird nectar business, shares his journey of innovation. He discusses how he built his Shopify store overnight using tools like ChatGPT and a $20 heat sealer. Sam delves into effective Facebook ad strategies and emphasizes the importance of optimizing cost management in e-commerce. He also explores smart, low-lift business ideas like seasonal products and digital upsells, showcasing the accessibility of entrepreneurship today.
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Sam's Instant Nectar Launch
- Sam Thompson discovered huge demand by noticing a sugar water hummingbird nectar product selling millions on Amazon.
- He instantly launched his own branded hummingbird nectar company and built it within minutes using basic tools.
Facebook ABO Strategy
- Use Facebook ABO (ad set budget optimization) campaigns to test multiple ads and then scale winners.
- Let Facebook allocate budget to best performing ads for efficient ad spend.
High Margins Are Crucial
- Effective e-commerce products must have at least 70-80% gross margin to succeed.
- Average order value below $30 and low margins make scaling nearly impossible.