Business of Apps Podcast #247: "AI & App Engagement" App Promotion Summit NYC panel
Oct 27, 2025
In this insightful discussion, David Brown-Landron, Founder and CEO of Growhaus, moderates a dynamic panel featuring Samantha Smith from WHOOP and Darrian Cate from The Cut. They dive into the transformative impact of AI on app engagement and lifecycle marketing. From using generative AI to personalize user experiences, to the challenges of maintaining brand voice amidst overwhelming message permutations, the panelists share tactical insights and lessons learned. Discover how AI can enhance reactivation strategies while navigating the pitfalls of brand tone.
AI Snips
Chapters
Transcript
Episode notes
AI Is Embedded In The Product Experience
- Generative AI now shapes product experiences, not just copy.
- AI-driven product feedback increases user curiosity and engagement.
Scale To 100,000 Message Permutations
- Generative tools enable creating massive permutations of messaging quickly.
- User-level learning lets agents personalize beyond cohort segmentation.
Mix Building And Buying For AI
- Use a hybrid approach: build core product AI and buy marketing AI tools.
- Test tools for ROI and compare them to existing journeys before full adoption.