Samantha Smith

In this insightful discussion, David Brown-Landron, Founder and CEO of Growhaus, moderates a dynamic panel featuring Samantha Smith from WHOOP and Darrian Cate from The Cut. They dive into the transformative impact of AI on app engagement and lifecycle marketing. From using generative AI to personalize user experiences, to the challenges of maintaining brand voice amidst overwhelming message permutations, the panelists share tactical insights and lessons learned. Discover how AI can enhance reactivation strategies while navigating the pitfalls of brand tone.