
Product Thinking
Episode 208: Scaling Research Ops to Drive Organizational Change with Kate Towsey
Jan 29, 2025
Kate Towsey, an independent research ops advisor and former manager at Atlassian and the BBC, shares her expertise in research operations. She discusses the evolution of research ops and its vital role in aligning product strategy with organizational growth. Key topics include strategies for effective participant recruitment and the importance of collaboration among product managers, designers, and researchers. Kate emphasizes how democratizing research can improve product decisions and highlights the necessity of structured processes for managing insights.
52:33
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Quick takeaways
- Effective research ops enhance knowledge management, ensuring insights directly inform product development and organizational decision-making processes.
- Collaboration among product managers, UX designers, and researchers democratizes research, minimizing silos and leading to more informed product decisions.
Deep dives
The Value of Knowledge Management
Organizations often claim that knowledge is their most valuable asset, yet many do not effectively manage or utilize it. To prevent knowledge from becoming 'lost,' organizations should implement systems that allow for the capture, retention, and sharing of insights gained from research. By operationalizing knowledge management, firms can ensure that essential information is readily available to all members, allowing for informed decision-making. The podcast highlights the necessity of treating knowledge with the same care and strategy that companies apply to other critical resources.
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