App Marketing by App Masters App Localization: The Most Overlooked Strategy That Instantly Increases Revenues
Mar 1, 2025
Discover why app localization is a game-changer for boosting revenue, especially in emerging markets. Learn effective strategies for localizing keywords, screenshots, and pricing to enhance visibility and downloads. Delve into optimized pricing techniques to maximize in-app purchases across different regions. Enjoy insights on user engagement through better onboarding, while discovering the impact of strategic keywords for niche targeting, particularly in language learning and fitness apps.
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Localization Strategy
- Start with ASO localization, focusing on the most common languages like English-US.
- Then, implement pricing localization to see increases in subscriptions and in-app purchases, especially in Tier B and C countries.
ASO Keyword Optimization
- Use Store Analysis within Google Play Console to find important search terms for your app.
- Add these keywords to your app's title, short description, and long description.
Custom Store Listings
- Create custom store listings in the Google Play Console, focusing on main keywords.
- Include the main keywords in the title, short description, long description, and screenshots.