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App Localization: The Most Overlooked Strategy That Instantly Increases Revenues

App Marketing by App Masters

CHAPTER

Localization and Pricing Strategies

This chapter explores the impact of localized pricing strategies on subscription rates and in-app purchases across different markets. The speakers share insights on optimizing app pricing for various regions, highlighting successful case studies and the importance of currency adjustments. Emphasizing effective keyword research and app store optimization, they discuss strategies for enhancing user engagement while balancing pricing with market dynamics.

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