Enterprise Sales Development (CIENCE) The Art of Sales Evangelism: Building Quality Pipeline and with Donald Kelly
May 1, 2024
In this engaging discussion, Donald Kelly, a renowned Sales Evangelist, shares his expertise on building quality leads and closing deals faster. He reveals a 3-step LinkedIn outreach method that ignites conversations and tips for creating compelling content that captures attention. Donald emphasizes the importance of optimizing LinkedIn profiles for credibility and utilizing an omni-channel approach for trust-building. His focus on empathy-driven sales encourages prioritizing buyers' needs, making for a lively and informative exchange.
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Origin of Sales Evangelist Title
- Donald Kelly shares how the title 'Sales Evangelist' originated from his early career as a 'Technology Evangelist'.
- This unique positioning helped him stand out and build a recognizable personal brand early on.
Effective LinkedIn Outreach Strategy
- Use a strategic LinkedIn approach: connect purposefully with your ICP, share relevant content, and engage meaningfully.
- Follow up with personalized messages like videos or voice notes to build trust before pitching.
Simple Content Creation Framework
- Create LinkedIn content by addressing common objections using the feel-felt-found method.
- Use clickbait headlines and end posts with simple yes/no questions or polls to drive engagement.