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The Art of Sales Evangelism: Building Quality Pipeline and with Donald Kelly

Enterprise Sales Development (CIENCE)

CHAPTER

Embracing Omni-Channel Strategies for Effective Sales

This chapter delves into the significance of an omni-channel approach in sales, focusing on the necessity of understanding each communication method's role. It highlights the evolution from lead pursuit to buyer education and emphasizes personalized outreach to enhance customer relationships and engagement.

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