Proof to Product

340 | How To Pitch Holiday Gift Guides with Nora Wolf, Wolf PR

Apr 30, 2024

Nora Wolf, owner of Wolf PR, talks about pitching holiday gift guides and advanced planning. She emphasizes the importance of preparing high-quality product photos and white background shots. Tips include maximizing affiliate opportunities, effective pitching to publications, and strategies for targeting specific markets with relevant content. Simplifying pitches to press and retailers is key for successful collaboration.

31:11

Creator website

Episode guests

Nora Wolf

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Quick takeaways

Pitching holiday gift guides requires advanced planning similar to product development cycles.

Understanding the press needs and pitching accordingly increases brand visibility through holiday gift guides.

Deep dives

Nora Wolf from Wolf PR Shares Insights on Pitching Press for Holiday Gift Guides

Nora Wolf, from Wolf PR, provides valuable insights into preparing for holiday gift guides. She emphasizes the importance of advanced planning, just like product development cycles, to pitch the press effectively. Wolfcraft PR, an extension of Wolf PR, offers actionable strategies to build brand awareness and get products featured in gift guides, focusing on understanding the press needs and crafting pitches accordingly.

Intro

3min

Maximizing Opportunities with Strategic Holiday Gift Guide Pitching

11min

Preparing a Website for Gift Guide Submissions

2min

Maximizing Affiliate Opportunities and Effective Pitching to Publications

2min

Strategies for Pitching Holiday Gift Guides to Media

12min

Making Pitches Easy for Press and Retailers

2min

I know what you're thinking. Why are we talking about holiday gift guides when it's only spring? I know.

But just like how product development cycles require advanced planning, so does pitching the press and getting your products featured in holiday gift guides.

Today's guest is Nora Wolf from Wolf PR, a boutique public relations firm that she founded in 2011. Wolf PR specializes in furniture, textiles, lighting, and collectible design. In addition, they have consulted with a wide range of companies, big and small. In 2020, Nora and her business partner, Kristen Larson, launched a second business called WolfCraft.

WolfCraft's mission is to help creative businesses build brand awareness with actionable PR and content strategies that resonate with clients and the media. Nora is known for helping product-based business owners get their products featured in holiday gift guides.

During this episode, we're talking about your holiday gift guide pitching timeline, what you need to have prepared, and how to put your best products forward when pitching press for holiday gift guides.

If pitching holiday gift guides is something you are focused on for this year, I want to invite you to a free workshop that we're co-hosting with WolfCraft PR on May 7th at 9am PT/12pm ET.

They will share best practices for pitching your products to gift guides and tell you more about their upcoming program that helps you get your products featured in gift guides.

You can click here to register for this free workshop.

You can view full show notes and more at http://prooftoproduct.com/340

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