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12min chapter
340 | How To Pitch Holiday Gift Guides with Nora Wolf, Wolf PR
Proof to Product
Strategies for Pitching Holiday Gift Guides to Media
This chapter provides valuable tips on pitching holiday gift guides to the media, emphasizing the importance of understanding trends and targeting specific markets. It discusses the significance of offering relevant content like well-organized digital press kits and removing unnecessary details from lookbooks. The chapter also highlights the importance of selecting the right products to pitch and focusing on providing editors with essential tools to compile a gift guide.
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