Business Wars Bacardi vs Pernod Ricard | Hunter or Prey | 2
Jul 19, 2021
Dive into the fascinating origins of Bacardi and Pernod Ricard, starting as humble family businesses. Learn how Pernod's iconic absinthe sparked a craze before its ban, and Bacardi thrived during Prohibition. Discover the vibrant cocktail culture of 1900 Havana, blending rum with Coca-Cola. Tensions rise between Castro and Bacardi's leadership as Cuba undergoes economic shifts. Finally, witness Pernod's ambitious quest for Havana Club, setting the stage for a high-stakes rivalry in the rum market.
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Absinthe's Downfall
- Absinthe, popular in France and branded as Pernod, was blamed for a Swiss worker's violent acts.
- This led to absinthe's ban in Switzerland and eventually other countries, crippling the Pernod Company.
Bacardi's Prohibition Boom
- Bacardi capitalized on Prohibition by promoting Cuba as a rum destination for American tourists.
- This campaign significantly boosted tourism to Cuba and Bacardi rum sales.
Bacardi's Secret Formula
- Facundo Bacardi revealed that only he and the company president knew the secret rum formula.
- He also highlighted the increased rum sales due to Prohibition, with most of it going to the US through a wholesaler.
