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Bacardi vs Pernod Ricard | Hunter or Prey | 2

Business Wars

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Absinthe's Downfall and Bacardi's Rise

This chapter details a violent incident involving a vineyard worker in Switzerland that leads to the banning of absinthe, affecting the Pernod Company. It also explores Bacardi's strategic marketing during the Prohibition era, showcasing Cuba as a hotspot for American tourists and the cultural dynamics between the U.S. and Cuba.

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