Masters of Scale Rapid Response: Why real estate matters more than ever, with Compass founder & CEO Robert Reffkin
May 20, 2021
Robert Reffkin, founder and CEO of Compass, shares his journey through the tumultuous real estate market during the pandemic. He discusses how he maintained team morale, the surprising boom in housing, and the future of urban living. Reffkin reflects on the shift towards remote work and its impact on home ownership, emphasizing the need for functional living spaces. Additionally, he touches on the role of technology in real estate, from virtual tours to enhancing agent support, shedding light on what the booming market owes to its communities.
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Initial Pandemic Fear
- Robert Reffkin, CEO of Compass, recalls a moment of despair during the pandemic's onset.
- Real estate transactions became illegal, leading him to fear Compass might not survive.
Survival Mode
- Prioritize survival over thriving during times of crisis.
- Focus on outlasting competitors by adapting and making necessary adjustments, like downsizing.
Motivational Communication
- Maintain consistent communication to motivate your team during challenging times.
- Provide daily updates and motivational messages, focusing on learning and growth opportunities.
