Decoder with Nilay Patel
Why Google Search feels like it’s gotten worse
Mar 14, 2024
Mia Sato, a Verge platforms reporter specializing in Google Search and SEO, joins to discuss the evolution and current state of Google Search. They dive into how aggressive SEO tactics are reshaping online content, often at the expense of quality. Sato reveals the ethical dilemmas of content creation in today's digital landscape, especially with AI's rise. The conversation also highlights Google's struggle with spam and the challenges it faces in maintaining search quality as users explore alternative platforms.
39:30
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Quick takeaways
- Google Search dominance shapes the web, driving SEO practices and reducing high-quality content availability online.
- Struggle of independent content creators against SEO-focused publishers raises ethical concerns and challenges authenticity of online information.
Deep dives
The Influence of Google Search on Web Content
Google Search, with more than 90% of the search market, shapes the web significantly, being a primary starting point for internet users. The dominance of Google Search has led to a relentless pursuit of search engine optimization (SEO), changing how the web functions. For instance, small websites like HouseFresh struggle to compete with larger publishers using SEO to capture search traffic, leading to a decline in high-quality information available online.
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