9min chapter

Decoder with Nilay Patel cover image

Why Google Search feels like it’s gotten worse

Decoder with Nilay Patel

CHAPTER

The SEO Dilemma

This chapter examines the challenges that independent publishers face in the competitive landscape of Google Search, where larger companies often dominate through aggressive SEO tactics. It highlights the tension between the pursuit of quality content and the realities of algorithm-driven visibility, raising important questions about the future of online information.

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