Profit with Law: Profitable Law Firm Growth AI in 2025: What Law Firms Need to Know — with Arthur the Bot and Joseph Ruotolo - 487
Jun 26, 2025
Joseph Ruotolo, Head of Marketing at Intaker and creator of the AI bot Arthur, discusses how law firms can harness AI to improve lead intake and client acquisition. He emphasizes the importance of 'speed to lead' and reveals why many law firm websites fail to convert visitors into clients. Joseph also explores how automation can recover lost revenue while maintaining a human touch, and shares proven strategies for maximizing website conversions through AI tools. Tune in to discover transformative insights for modern law practice!
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Joseph's AI Career Pivot
- Joseph Ruotolo transitioned from education to sales, then to legal tech powered by AI after a chance elevator conversation.
- He witnessed AI help law firms during COVID by launching video chat features when in-person meetings were impossible.
Speed to Lead is Everything
- Speed to lead is critical: immediate engagement converts more website visitors into clients.
- AI-powered chatbots automate rapid meaningful responses, increasing client connection quality and quantity.
Huge Lead Loss in Law Firms
- Most law firms lose two-thirds of potential leads due to slow or no response.
- Firms that answer calls and return contacts outperform most competitors by default.