Joseph Ruotolo

Head of marketing at Intaker, a legal tech company driving growth through automation. He focuses on making enterprise-level tools accessible to firms of any size.

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Jun 26, 2025 • 40min

AI in 2025: What Law Firms Need to Know — with Arthur the Bot and Joseph Ruotolo - 487

Joseph Ruotolo, Head of Marketing at Intaker and creator of the AI bot Arthur, discusses how law firms can harness AI to improve lead intake and client acquisition. He emphasizes the importance of 'speed to lead' and reveals why many law firm websites fail to convert visitors into clients. Joseph also explores how automation can recover lost revenue while maintaining a human touch, and shares proven strategies for maximizing website conversions through AI tools. Tune in to discover transformative insights for modern law practice!

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