The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#618: Working with AI to create better (not just more) content with Nick Gernert, CEO WordPress VIP

8 snips
Dec 23, 2024
Guest
Nick Gernert
In this engaging conversation, Nick Gernert, CEO of WordPress VIP and a champion of open source technology, dives into the evolving relationship between AI and content creation. He examines how AI is reshaping the digital landscape, enriching rather than replacing human creativity. The discussion highlights the balance of quality versus quantity in content, the significance of brand storytelling, and the role of marketers in this AI-driven era. Overall, Gernert emphasizes the importance of authenticity and meaningful audience connections.
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INSIGHT

AI's impact on content

  • AI-generated content is rapidly increasing, with 50% of internet content being AI-generated.
  • 70% of AI headlines outperform human-written ones, suggesting AI's potential in content creation.
INSIGHT

Evolving Content Strategy

  • Content strategy must evolve to incorporate AI.
  • Human judgment remains crucial for assessing content value and aligning with overall strategy.
ADVICE

Maintaining Authenticity with AI

  • Brands must maintain authenticity and quality in their content.
  • Understanding the target audience and brand voice are critical.
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