The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX cover image

#618: Working with AI to create better (not just more) content with Nick Gernert, CEO WordPress VIP

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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Navigating AI and Brand Messaging for Effective Content Creation

This chapter explores the critical role of understanding a brand's essence for effective storytelling by both human creators and AI systems. It stresses the importance of marketers in guiding the narrative to ensure quality and impact, regardless of whether content is generated by people or machines.

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