The Crux of the Story

Your Strategy Needs a Story with BCG’s Martin Reeves and Amazon’s Tomas Kellner

Dec 16, 2023
Guest
Martin Reeves
Guest
Tomas Kellner
Martin Reeves of BCG and Tomas Kellner of Amazon discuss the importance of strategic storytelling in business, transmitting the basic intent, effective communication in strategy, the impact of storytelling on business, the importance of data and measurement in storytelling, and the importance of storytelling in transmitting strategy.
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Episode notes
1
Introduction
00:00 • 2min
2
The Importance of Strategic Storytelling in Business
01:55 • 14min
3
Transmitting the Basic Intent
15:53 • 11min
4
Effective Communication in Strategy and the Success of the '96 Elephants' Campaign
26:27 • 3min
5
The Impact of Strategic Storytelling on Business and Strategy
28:59 • 2min
6
The Importance of Data and Measurement in Storytelling
30:31 • 2min
7
The Importance of Storytelling in Transmitting Strategy
32:53 • 14min