Your Strategy Needs a Story with BCG’s Martin Reeves and Amazon’s Tomas Kellner
The Crux of the Story
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The Importance of Storytelling in Transmitting Strategy
This chapter emphasizes the significance of effectively communicating strategy through storytelling. It highlights the need for a strategy story to make sense, incite action, and be retold and evolved over time. The speakers caution against solely aiming to entertain, emphasizing the importance of grounding the strategy story in truth and plausibility.
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