Marketing For Learning® Ep 123 - The 8 Levers of Edtech Transformation - Lori Niles-Hofmann & Dr Serena Gonsalves-Fersch
Sep 5, 2025
01:04:34
This isn’t your average EdTech chinwag. In this special episode of the Marketing for Learning podcast, Ashley is joined by Lori Niles-Hofmann (author of The 8 Levers of EdTech Transformation) and Dr. Serena Gonsalves-Fersch (Global Head of Talent at SoftwareOne) for a no-fluff, no-slides-needed conversation about what really makes EdTech work — and what makes people quietly nope out of your platform.
Together, the trio unpacks:
- The 8 levers of effective EdTech transformation
- The “leavers” - ie, things we desperately need to bin
- Why being data-informed trumps being data-obsessed
- What marketing, memory, and a badly-behaved agent called Sven have in common
- And why context, not content, is what really matters
If you’ve ever been promised an “AI-powered, Netflix-of-learning” experience and ended up with a glorified folder of SCORM files, this one’s for you.
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