Adam Paysse, owner of Floodland Brewing in Seattle, dives deep into the world of barrel-fermented and mixed-culture beers. He discusses his journey from Holy Mountain Brewing to launching his own venture, emphasizing authenticity over market trends. Adam shares insights on building community in the beer industry and the emotional challenges brewers face while staying true to their craft. He also addresses the impact of social media on consumer expectations, reflecting on the need for genuine connections in a rapidly changing landscape.
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insights INSIGHT
Honest Beer and Focused Brewing
Floodland Brewing focuses on honest beer, emphasizing intent and craft over trends or obligations.
A brewer's devotion to a specific style or idea yields more unique and characterful beers.
question_answer ANECDOTE
Friend Validates Authentic Voice
Adam Shares how a friend told him his bottle club description was long-winded but authentic.
This story reflects how he embraces honesty and refuses to tone down his voice to please everyone.
volunteer_activism ADVICE
Credit Others, Tell Stories
Share credit for successes and take responsibility alone for failures.
Tell genuine stories about your collaborators to build connection and authenticity.
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It started when i went to the website. "FLOODLAND BREWING" it read in all caps at the top. "Floodland is a brewery in Seattle" below. A spot to enter your email. You want to know more? There’s a text file FAQ with some basic points of info. That’s it. When I first came across the homepage—if you’d dare call it that—I had no idea what to expect. The business was started by Adam Paysse, one of the original partners of the city’s beloved Holy Mountain Brewing. He had decided to go on his own with this venture, taking over a modestly-sized storage space in Seattle’s Fremont neighborhood and filling it with barrels, focusing on a collection of barrel-fermented and mixed-culture beers. He released his first beers in 2018 to wild fanfare, and it really hasn’t stopped. What interested me in seeking out and chatting with Adam pretty much went right back to that website. He has a deep appreciation for his craft, and like the barebones appearance of his digital presence, is straight-forward in what motivates and excites him. He talks up his friends and partners, local farmers, and fellow brewers who inspire him. He worries about social media and line culture. He is wonderfully committed to the people he cares about and what he does for a living. He’s a fascinating guy, and one who doesn’t really talk publicly too much. It made for an incredible, wide-ranging conversation when we met in Seattle this spring. Spending an afternoon with Adam quickly introduced me to a personality I’m thankful to know, and happy to follow. In the Pacific Northwest, he’s got lots of fans, and if you haven’t heard of him yet, I hope this introduction puts him on your radar, too. This is Adam Paysse of Floodland Brewing. Listen in.
Good Beer Hunting 