Good Beer Hunting cover image

EP-221 Adam Paysse of Floodland Brewing

Good Beer Hunting

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The Haze of Influence

This chapter examines the significant role social media plays in reshaping the craft beer industry, particularly through the lens of visual appeal and consumer expectations. It critically analyzes the societal implications of this digital shift, revealing the emotional struggles faced by brewers and enthusiasts amidst the commodification of online engagement.

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