Writing Excuses Writing Excuses Season 2 Episode 20: Marketing 101 for Creators
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Feb 23, 2009 Explore the nuances between marketing and PR, understand the role of publicists and marketing managers. Learn about positioning, audience targeting, and character repositioning for effective marketing. Discover the importance of crafting targeted messages aligned with the creative work's tone and audience.
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Think Marketing, Not Just Publicity
- Do treat marketing as a strategy, not just publicity; include product, pricing, positioning, and promotion.
- Do plan these before using publicity to tell people about your work.
Positioning Drives Product Decisions
- Positioning is deciding who you sell to and what makes you different before promoting.
- Positioning shapes product choices and later marketing tactics.
Use Market Research Wisely
- Do research the market (inbound marketing) before you write to understand demand and reader expectations.
- Do avoid slavishly copying trends; use genre knowledge to choose where you'll fit.