
Writing Excuses Season 2 Episode 20: Marketing 101 for Creators
Writing Excuses
00:00
Exploring the Nuances of PR, Publicity, and Marketing for Authors
Exploring the differences between PR, publicity, and advertising for authors, focusing on the unique contributions of publicists and marketing managers. Emphasizing the strategic aspects of marketing for creators, stressing product positioning and audience targeting from the book's inception.
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