

Episode 223 | Micron's Vision for Safer Roads: How Memory Drives the Future of Autonomous Vehicles
Sep 3, 2024
Bruce Franklin is the Senior Director of Automotive at Micron, a company leading in automotive memory technology for over 30 years. He discusses the evolution of memory needs in vehicles, from basic infotainment to advanced driver assistance systems and the critical role memory plays in autonomous vehicles. Franklin addresses the challenges of digital addiction affecting future drivers and highlights how memory innovations can drive safer roads and reduce fatalities. He also shares insights on Micron's strategic investments and commitment to enhancing in-vehicle experiences.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 3min
Automotive Memory Technology Insights
02:43 • 5min
The Shift in Automotive Priorities
07:20 • 15min
The Impact of Digital Addiction on Future Driving Behavior
22:37 • 2min
The Crucial Role of Memory in Modern Vehicles
24:26 • 13min
Growth and Leadership in AI-Driven Memory Solutions
37:20 • 2min
Envisioning a Future with Zero Road Fatalities through Technology
38:57 • 2min