Bruce Franklin is the Senior Director of Automotive at Micron, a company leading in automotive memory technology for over 30 years. He discusses the evolution of memory needs in vehicles, from basic infotainment to advanced driver assistance systems and the critical role memory plays in autonomous vehicles. Franklin addresses the challenges of digital addiction affecting future drivers and highlights how memory innovations can drive safer roads and reduce fatalities. He also shares insights on Micron's strategic investments and commitment to enhancing in-vehicle experiences.