Contractor Evolution 208. How to Attract Reliable Staff in a Labor Shortage - Danny Kerr
Apr 4, 2025
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Hiring Crisis
- The construction industry faces a labor shortage due to an aging workforce and few young people entering the trades.
- This "silver tsunami" requires contractors to improve hiring practices, as the problem will likely worsen.
Prioritize Hiring
- Contractors often prioritize marketing over hiring, neglecting the importance of their workforce.
- Invest more in recruitment, employer branding, and hiring skills to adapt to the shifting market.
Quarterback Analogy
- Danny Kerr changed his job ad copy after learning what motivated his best employee.
- He focused on the candidate's desire for coaching, autonomy, and goal-oriented work, resulting in better applicants.