Local SEO Tactics and Digital Marketing Strategies Search Smarts: Why Schema Is Key to Being Found by AI
Aug 20, 2025
Can AI models truly find your site on their own? Discover why schema markup has become essential for SEO in the age of AI. The host breaks down how Google’s Gemini prioritizes schema as a key signal for content visibility. Learn about the shift toward Answer Engine Optimization and the importance of building brand authority in the digital landscape. The discussion also highlights competitors like Amazon and Facebook, and the need to adapt to the evolving knowledge bases filled with large language models.
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Webinar Sparked This Episode
- Bob Brennan attended a webinar by Kasim Aslam and summarized key observations for this episode.
- He plans to invite Kasim as a podcast guest and encouraged listeners to research the points further.
Schema Acts Like A Structured Business Card
- Kasim Aslam found that comprehensive, correct schema is a primary signal for large language models to understand webpages and brands.
- Schema functions like a structured business card that helps AI connect content to people, brands, and entities.
Authority Is Built Outside Your Website
- Human-generated evidence and off-site mentions weigh heavily in AI evaluation of authority, often more than raw domain strength.
- LLMs rank people and brands as authorities using signals from podcasts, YouTube, forums, and other third-party citations.