Search Smarts: Why Schema Is Key to Being Found by AI
Local SEO Tactics and Digital Marketing Strategies
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The Significance of Schema and Authority in AI Search
This chapter highlights the critical role of schema markup and brand authority in modern SEO, particularly with the emergence of AI models like Google's Gemini. It advocates for building a strong off-site reputation to enhance visibility in AI-driven searches, transitioning the focus from traditional SEO to Answer Engine Optimization.
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