Dan Kennedy's Magnetic Marketing Podcast How To Identify & Captivate Your Tribe
4 snips
Jun 16, 2023 AI Snips
Chapters
Transcript
Episode notes
Early Breakthrough At Chopra Center
- Max turned the Chopra Center's consumer products into a multi-million dollar business by age 25 after business school.
- He then left to start his own business and struggled selling his own services until he refined his focus.
High Conversions From A Focused List
- Max describes higher conversion rates despite a smaller list, with webinars converting 20–35% and a $400k event from 110 attendees.
- He credits focused messaging and offers tailored to his tribe for these strong results.
Alienate To Amplify Loyalty
- Max actively seeks to alienate people who don't resonate with him to deepen connection with those who do.
- He argues clear differentiation attracts fiercely loyal customers willing to pay premium prices.