The Difference Between a Tribe and a Niche

I think that what happens in businesses people get so Focused on how do I make money that they start looking for these like little? You know places these little like dark corners that they can like feed themselves into. There's no you've almost dehumanized the process and when you dehumanize the process again, it also disconnects you from a deeper why to run your business. If you shift to focusing on the tribe that you're wanting to lead it then becomes again about the people and the impact and the kind of Difference you want to make in the world. That is one of the greatest ways of infusing this sense of kind of purpose and heightened Meaning back into the business again.