The Sales Evangelist

How to Create a Value Proposition That Works | Zoltan Vardy - 1937

6 snips
Sep 29, 2025
Zoltan Vardy, a messaging and value-proposition consultant, shares his insights on crafting clear value propositions. He discusses why founders often struggle to articulate their products simply. Zoltan introduces a five-question framework for creating compelling messaging and highlights the importance of understanding the customer's perspective. They dive into defining target customers and identifying key benefits that set a service apart. Listeners learn how to draft a concise value statement and the significance of iteration in messaging.
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ADVICE

Use Five Blocks To Build Your Value Prop

  • Answer four simple questions to craft a clear value proposition in seconds.
  • Start with problem, customer, product, benefit and unique advantage before adding detail.
ADVICE

Think Like The Customer First

  • Sit in your target customer's shoes and write the questions they ask about the problem.
  • Use their internal questions as the foundation for your messaging.
ADVICE

Define Your Target Customer Precisely

  • Clearly define who you serve with concrete attributes like industry and company size.
  • Use that definition to focus messaging and targeting.
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