Zoltan Vardy
Messaging and value-proposition consultant who helps founders and marketers articulate concise, sales-focused value propositions and messaging frameworks; offers workshops and a free 30-minute training on crafting clear value statements.
Best podcasts with Zoltan Vardy
Ranked by the Snipd community
9 snips
Jul 21, 2025 • 52min
Zoltan Vardy: The Brutal Truth About Tech Founders and Sales
Zoltan Vardy, a B2B sales advisor with over $2 billion in closed sales, shares invaluable insights for tech founders. He reveals why many founders view sales as a necessary evil and how that mindset can doom startups. Zoltan emphasizes the importance of understanding customer needs and refining problem-solving skills. He discusses the pitfalls of trying to cater to everyone and highlights the role of passion in entrepreneurship. Additionally, he navigates the challenges posed by AI in sales, urging founders to embrace client-centric approaches.
6 snips
Sep 29, 2025 • 40min
How to Create a Value Proposition That Works | Zoltan Vardy - 1937
Zoltan Vardy, a messaging and value-proposition consultant, shares his insights on crafting clear value propositions. He discusses why founders often struggle to articulate their products simply. Zoltan introduces a five-question framework for creating compelling messaging and highlights the importance of understanding the customer's perspective. They dive into defining target customers and identifying key benefits that set a service apart. Listeners learn how to draft a concise value statement and the significance of iteration in messaging.
