The GaryVee Audio Experience 5 Minutes of Actionable Marketing Advice
Oct 6, 2024
Explore the evolution of marketing strategies in the digital age. Learn how the decline of email open rates signals the rise of social media platforms like TikTok and Instagram. Discover the crucial concept of 'underpriced attention' and why capturing it can set you apart from the competition. Gain actionable insights to leverage this attention and grow your business effectively.
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Early Email Marketing Success
- Gary Vaynerchuk discusses how he leveraged underpriced attention in email marketing early in his career.
- He achieved 90% open rates with his 200,000-person email list, compared to today's 30% average.
Google AdWords Domination
- Gary Vaynerchuk capitalized on the rise of Google AdWords by buying up all wine-related keywords.
- He achieved significant business growth with minimal investment due to the low cost per click.
Underpriced Platforms
- Leverage the underpriced organic reach and paid media of platforms like Facebook, Twitter, Instagram, TikTok, and YouTube.
- These platforms are currently underpriced in their media offerings.