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5 Minutes of Actionable Marketing Advice

The GaryVee Audio Experience

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The Evolution of Underpriced Attention in Marketing

This chapter explores the transformation of marketing, focusing on the decline of email open rates since the 90s and the rise of social media platforms like TikTok and Instagram. It emphasizes the necessity of adapting to current trends and understanding the concept of 'underpriced attention' for successful modern marketing.

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