The Russell Brunson Show How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Feb 19, 2025
Discover the secret to explosive business growth through mastering momentum! Learn why most product launches fail and how to fix it with the 'launch within the launch' strategy. Explore how to keep customers excited and engaged for continual purchases. Dive into the psychology of buyer behavior and utilize effective advertising tactics to reach decision-makers. Uncover the value ladder concept to enhance customer relationships and drive sales while leveraging successful launches for maximum profits.
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Power of Post-Launch Momentum
- Momentum after a product launch is key to massive profit growth.
- Most marketers stop too soon and lose all the traction they built during launch.
Launch Within a Launch Anecdote
- Russell launched a course called Micro Continuity with heavy affiliate commissions.
- He made zero profit on launch but doubled sales and 10X profits with a "launch within the launch" upsell offering pre-built sites.
Customers as Buyers in Heat
- Customers are "buyers in heat" during a short window of peak excitement.
- Capitalize on that momentum quickly before the enthusiasm fades to maximize sales.
