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The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
Feb 19, 2025
Discover the secret to explosive business growth through mastering momentum! Learn why most product launches fail and how to fix it with the 'launch within the launch' strategy. Explore how to keep customers excited and engaged for continual purchases. Dive into the psychology of buyer behavior and utilize effective advertising tactics to reach decision-makers. Uncover the value ladder concept to enhance customer relationships and drive sales while leveraging successful launches for maximum profits.
33:49
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Quick takeaways
- Mastering momentum through strategies like 'launch within a launch' can significantly boost sales and profits without extra ad spend.
- Maintaining customer engagement with a value ladder maximizes lifetime value and keeps buyers consistently in a purchasing mindset.
Deep dives
The Cost of Launching Products
Launching a product can be financially draining due to high advertising costs, often leading to very little profit after the initial sales. Many entrepreneurs invest significant resources into ads for platforms like Google and Facebook, only to find themselves with reduced margins post-launch. Early entrepreneurs relied on collaborations and partnerships to generate traffic, a stark contrast to today's reliance on paid advertising. Understanding these financial dynamics is crucial for maximizing profitability in product launches.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode