HBR IdeaCast CEO Series: Mary Barra of General Motors on Committing to an Eco-Friendly Future
May 6, 2021
Mary Barra, the Chair and CEO of General Motors, is leading the charge towards an eco-friendly future in the automotive industry. She discusses GM's ambitious goal of phasing out internal combustion engines by 2035 while promoting a cultural shift focused on sustainability. Barra also explains the company’s transformation into a technology leader through enhanced software and connectivity. Additionally, she addresses the impact of autonomous vehicles on urban planning and the importance of trust and empowerment in the workplace following the pandemic.
AI Snips
Chapters
Transcript
Episode notes
Ambitious Goals for EV Future
- Set ambitious goals based on scientific understanding and environmental responsibility.
- Leverage available technology and collaborate with others to address customer concerns about EVs.
GM's Vision and Purpose
- GM's vision is to create a world with zero crashes, emissions, and congestion.
- Their purpose is centered around customer experience, connecting people, and achieving this vision.
Culture Change through Behaviors
- Define your desired culture through everyday behaviors, not just written values.
- Reinforce these behaviors by linking them to compensation, recognition, and regular discussions.