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CEO Series: Mary Barra of General Motors on Committing to an Eco-Friendly Future

HBR IdeaCast

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Electrifying Culture: GM's Transformation

This chapter explores General Motors' ambitious goal of transitioning to an all-electric vehicle lineup by 2035 while emphasizing environmental responsibility. It highlights the cultural transformation within the organization, focusing on values, behaviors, and employee engagement to align everyone with the mission of zero crashes, emissions, and congestion.

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