
CEO Series: Mary Barra of General Motors on Committing to an Eco-Friendly Future
HBR IdeaCast
00:00
Electrifying Culture: GM's Transformation
This chapter explores General Motors' ambitious goal of transitioning to an all-electric vehicle lineup by 2035 while emphasizing environmental responsibility. It highlights the cultural transformation within the organization, focusing on values, behaviors, and employee engagement to align everyone with the mission of zero crashes, emissions, and congestion.
Transcript
Play full episode