From A to B
What's the Difference between Product Manager and CRO?! ft. Matt Green and Moshe Mikanovsky
Jan 15, 2025
Matt Green, a growth product owner at Form Assembly, and Moshe Mikanovsky, a product director and coach, dive deep into the distinctive yet overlapping worlds of product management and conversion rate optimization (CRO). They explore how effective communication can bolster team dynamics and foster trust. The duo humorously examines unexpected lessons from sociopaths and how they can enhance stakeholder management. Plus, they reveal the critical role of A/B testing in driving successful product strategies and the importance of collaboration in navigating uncertainties.
51:18
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Quick takeaways
- Effective communication between CROs and product managers is essential for fostering successful collaboration and achieving better outcomes.
- Trust is a foundational element that enhances teamwork, allowing product managers and CROs to share responsibilities and insights more freely.
Deep dives
Understanding Product Management Roles
The distinction between product managers and product owners is explored, highlighting the need for clarity in roles within tech teams. Traditionally, the role of product owner emerged from Scrum methodology, which emphasizes specific team roles, including the product owner and Scrum master. However, there is a growing consensus that these roles should ideally be unified to avoid confusion. When product management and product ownership responsibilities are divided, it often leads to inefficiencies that hinder the product development process.
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