From A to B What's the Difference between Product Manager and CRO?! ft. Matt Green and Moshe Mikanovsky
Jan 15, 2025
Matt Green, a growth product owner at Form Assembly, and Moshe Mikanovsky, a product director and coach, dive deep into the distinctive yet overlapping worlds of product management and conversion rate optimization (CRO). They explore how effective communication can bolster team dynamics and foster trust. The duo humorously examines unexpected lessons from sociopaths and how they can enhance stakeholder management. Plus, they reveal the critical role of A/B testing in driving successful product strategies and the importance of collaboration in navigating uncertainties.
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CROs and PMs: Mindset vs. Tactics
- CROs often share a similar mindset with product managers, focusing on data-driven decisions and optimization.
- The difference may lie more in tactics, with CROs specializing in experimentation and research.
Combine Strategy and Tactics
- Avoid dividing product strategy and tactics between different roles like product manager and product owner.
- This division can lead to issues as it's more effective for one person to handle both.
Learning A/B Testing on the Fly
- Moshe Mikanovsky was once tasked with implementing A/B testing despite having no prior knowledge of it.
- This highlights the need for product managers to be adaptable and willing to learn new skills.