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What's the Difference between Product Manager and CRO?! ft. Matt Green and Moshe Mikanovsky

From A to B

CHAPTER

Navigating Experimentation Challenges

This chapter explores the complexities faced by Product Managers and Conversion Rate Optimizers in implementing effective experimentation strategies. It underscores the importance of collaboration, iterative testing, and reframing failures as opportunities, illustrated through a compelling case study of a successful e-commerce product offering.

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